DreamSeeds · App Research Report · 2026-03-17

SplitClean
Divorce Financial Untangler

On-Device AI Divorce & Separation Financial Untangler — scan financial docs, model asset division, generate attorney-ready reports; no privacy-first consumer iOS tool exists; 700K+ US divorces/yr; one-time $9.99

Finance $12.5B One-time purchase financial divorce planner
🟢
Research Verdict
GO
Massive addressable market (700K divorces/yr) + zero competitors offering AI financial modeling + strong privacy moat + willingness to pay ($9.99 acceptable for attorney savings)
7.5
out of 10
01 — Name Research

Candidate names

Recommended
SplitClean
com.splitclean.divorce
.com ✅ Free App Store: Clear
Name .com .io App Store Clear? Trademark Risk Score
SplitClean ✅ Free ❌ Taken ✅ Clear Low 8/10
DivideAssets ❌ Taken ✅ Free ⚠️ Similar Medium 6/10
JustSplit ✅ Free ✅ Free ✅ Clear Low 7/10
FairShare ❌ Taken ❌ Taken ❌ Taken Medium 4/10
EquityMap ✅ Free ✅ Free ✅ Clear Low 7/10
02 — Market

Market overview

TAM
$12.5B
Allied Market Research, Divorce/Legal Tech Market 2024
Growth Rate
6.3% CAGR
Year over year
Target User
Divorcing individuals age 35-55 seeking to understand asset division without attorney overhead

700K+ US divorces/year create massive demand for financial untangling. Divorce attorneys charge $150-300/hr. Legal tech apps (LawGeek, DivorceForce) exist but focus on document templating, not financial analysis. Foundation Models can now scan bank statements, investment accounts, and real estate docs to model equitable division on-device without uploading sensitive financial data to cloud.

03 — Competition

Top 5 competitors

Monetization model, marketing strategy, and the #1 complaint from users for each.

#1 DivorceForce ⭐ 4.2 · 50K+
💰 Monetization
Freemium

Free document templates + $30-60 for settlement agreement generation

📣 Marketing

Legal community partnerships, divorce blog networks, legal aid organizations

😤 #1 Complaint

Template-based only; no financial analysis; requires manual asset entry; no AI modeling

#2 LawGeek Divorce ⭐ 4.0 · 10K+
💰 Monetization
Subscription

$9.99-14.99/mo for document generation and attorney access

📣 Marketing

Online legal services positioning, SEO-driven traffic, lawyer marketplace

😤 #1 Complaint

Attorney-dependent pricing; clouds financial docs (privacy risk); complex UI

#3 Nolo DIY Divorce (Desktop) ⭐ 4.3 · 50K+
💰 Monetization
One-time

$199-299 one-time for document package (desktop/web only)

📣 Marketing

Self-help legal publishing authority, legal resource libraries, elder/boomer SEO

😤 #1 Complaint

Desktop-focused; outdated UI; no financial analysis; state-specific complexity

#4 OurFamilyWizard (Co-parenting focus) ⭐ 4.6 · 1M+
💰 Monetization
Subscription

$99-129/yr; focused on post-divorce parenting, not asset division

📣 Marketing

Family law attorney referrals, custody attorney partnerships

😤 #1 Complaint

Not focused on financial untangling; subscription for different use case

#5 Rocket Lawyer (General Legal Docs) ⭐ 4.5 · 5M+
💰 Monetization
Subscription

$199/yr for document library + attorney access

📣 Marketing

Massive brand (LegalZoom competitor), TV advertising, insurance partnerships

😤 #1 Complaint

Generic legal; not divorce-specific; expensive; cloud-based privacy concern

The gap: No AI financial modeling for divorce

DivorceForce and Nolo offer document templates, not financial analysis. No app scans financial documents (bank statements, investment accounts, property deeds) and uses AI to model equitable asset division on-device. Users manually calculate splits, exposing sensitive data to cloud services or attorneys.

04 — ASO

Keyword strategy

🔴 High volume / High competition — use in description only
divorce app asset division calculator divorce settlement
🟡 Medium volume / Medium competition — title + subtitle targets
financial divorce planner asset split calculator divorce financial advisor
🟢 Low competition / Niche — quick ranking wins
on-device financial privacy AI asset division divorce document scanner
ElementRecommended CopyChar Count
App Store TitleSplitClean: Divorce Asset Analyzer34/30
SubtitleUnderstand your fair split26/30
Primary CategoryFinance
05 — Scoring

Opportunity score

Market Size
9
Competition Level
6
Differentiation
9
Monetization Clarity
9
Tech Feasibility
7
ASO Opportunity
5
🟢 Overall: 7.5 / 10 — GO

Massive addressable market (700K divorces/yr) + zero competitors offering AI financial modeling + strong privacy moat + willingness to pay ($9.99 acceptable for attorney savings) Attorney partnerships for referrals; insurance company integration for divorce/separation coverage; expansion to corporate asset splitting

Biggest RiskBiggest Opportunity
Legal liability concerns; users may rely on app instead of attorneys; regulatory uncertainty; small market willing to use unvetted financial AI Attorney partnerships for referrals; insurance company integration for divorce/separation coverage; expansion to corporate asset splitting
06 — Spec

MVP app spec

Register these in App Store Connect before opening Xcode.

Bundle ID and IAP product IDs must be created in App Store Connect first. Mismatches are the #1 cause of upload failures.

Bundle ID — register this first
com.splitclean.divorce

Register in Apple Developer Portal → Certificates, IDs & Profiles → Identifiers

Monetization
One-time $9.99

Single purchase: unlimited document scanning, AI financial modeling, asset division scenarios, attorney-ready report generation

IAP Product IDs — create in App Store Connect → In-App Purchases
  • N/A - one-time only
  • N/A - one-time only
  • N/A - one-time only
  • N/A - one-time only
Tech Stack
  • iOS 17+, SwiftUI, Swift 6
  • @Observable for state
  • StoreKit 2 for IAP
  • None required (on-device only)
  • Vision Framework (document scanning), Foundation Models (financial analysis), PDFKit (report generation)
Target User
Divorcing individuals navigating asset division

Users aged 35-55 mid-divorce seeking to understand fair asset splits without attorney overhead; moderate income/assets ($200K-2M)

MVP Core Features

#FeatureWhy It MattersSession
1Financial Document Scanner (Vision Framework)Scans bank statements, investment accounts, real estate deeds, retirement accounts with OCR to extract key assets/liabilitiesS1
2Foundation Models Asset Analyzer (on-device)Categorizes assets by type (liquid, retirement, real estate) and identifies hidden liabilities; flags complex instruments needing attorney reviewS2
3Equitable Division ModelerGenerates multiple asset-split scenarios (50/50, state-based formulas, custom splits) with explanations and tax implicationsS5
4Attorney-Ready Report GeneratorPDF report with asset inventory, proposed division, tax analysis; shareable with divorce attorney for negotiationS6
5Privacy Audit & Secure DeletionOn-device encryption; option to permanently delete all scanned docs; transparency about what data is stored whereS7

9-Session Build Plan

S1
Scaffold + Auth
S2
Document OCR + asset extraction
S3
StoreKit 2 / IAP
S4
Onboarding flow
S5
Asset modeling engine + division scenarios
S6
Report generation + attorney export
S7
Security + privacy dashboard
S8
Settings + account management
S9
Push notifications + TestFlight upload
DreamSeeds · App Research · 2026-03-17
SplitClean Score: 7.5/10 GO