Stop paying for apps you don't use. On-device AI + Screen Time API reveals your true subscription costs vs. actual usage.
| Name | .com | .io/.app | App Store Clear? | Trademark Risk | Score |
|---|---|---|---|---|---|
| SubWise | ❌ Taken | ✅ .io Free ($37.99/yr) | ✅ Clear | Low | 8/10 |
| PurgeApps | ✅ Free ($11.25/yr) | ✅ .app Free ($15/yr) | ✅ Clear | Low | 7/10 |
| AppWorth | ❌ Taken | ✅ .app Free ($15/yr) | ✅ Clear | Low | 7/10 |
| SpendLens | ❌ Taken | ❌ Taken (.app & .io) | ✅ Clear (exists on Play only) | Medium | 4/10 |
| SubSlash | ❌ Taken | ❌ Taken (.app) | ✅ Clear | Low | 5/10 |
42% of consumers admit forgetting about active subscriptions, spending an average of $219/month but estimating only $86—a $133 monthly leak. The subscription management category has exploded from ~15,000 new apps/month in 2022 to 15,000+ in 2025, creating intense competition. Adapty reports 30–40% churn within first 90 days (monthly plans), making retention the critical challenge. Rocket Money dominates mindshare (4.3★ iOS rating, 330K+ reviews) with a freemium model ($7–$14/mo premium), but 41% of users report subscription fatigue, signaling appetite for novel solutions.
Monetization model, marketing strategy, and the #1 complaint from users for each.
$1.2M–$1.8M
Free tier tracks subscriptions; Premium ($7–$14/mo) adds bill negotiation (35–60% of savings). 5M+ users, headquartered in fintech.
Heavy TikTok + YouTube presence; influencer partnerships; App Store featuring. Backed by Rocket Companies (Quicken Loans parent).
Premium paywall too aggressive; 35–60% fee on bill negotiation feels predatory; requires bank linking for full value.
$150K–$300K
Manual entry (no bank linking). Free tier: 5 subscriptions. $1.99 one-time: unlimited, dark mode, iCloud sync, touch ID.
Niche community-driven; MacStories feature; Product Hunt featured. Apple highlighted as "beautifully designed."
iOS-only; limited feature set (no bill negotiation or cancellation assistance); outdated tracking UX; no AI insights.
$400K–$700K
Free: basic tracking. Emma Plus (£4.99), Pro (£9.99), Ultimate (£14.99). Full budget management + subscription focus.
UK/EU-focused; TrustPilot 4.2★. Financial content partnerships; FinancialMillennial endorsements.
Overloaded with budget features (UI bloat); Premium costs add up ($4.99–$14.99/mo = competing subscriptions); UK-centric.
$50K–$150K
Manual entry; minimal feature set. Clean bubble UI. No premium tier; possibly ad-supported or freemium planned.
New to market (2025); Apple featured in "Liquid Glass" showcase for iOS 26. Early adopter appeal.
Too early-stage; minimal features vs. Rocket Money; no cancellation support or usage insights; unproven monetization.
$500K–$1M
Full-featured budget tracker; subscriptions a highlight, not the focus. Beautifully designed; comprehensive financial management.
Influencer + TikTok marketing; strong design reviews; positioning as "beautifully designed comprehensive budgeting."
Subscriptions buried in larger app; overkill for subscription-only users; $4.99/mo subscription cost overlaps target user pain.
Every competitor relies on manual entry or bank linking + flat transaction lists. None integrate Screen Time API to show "you spent $15/mo but used this app 3x/month." SubWise's unique angle: on-device AI that correlates actual app usage (Screen Time API) with subscription cost, delivering a guilt-free usage-to-price ratio. One-time $3.99 eliminates friction vs. $7–$14/mo subscriptions users avoid. This is the only app that answers: "Is this subscription worth it based on MY usage?"
| Element | Recommended Copy | Char Count |
|---|---|---|
| App Store Title | SubWise: Subscription Audit | 28/30 |
| Subtitle | Track apps you've forgotten | 28/30 |
| Primary Category | Finance | — |
SubWise solves a real, measurable problem in a $6.46B market with proven monetization (one-time $3.99 undercuts rivals), strong tech foundations (Screen Time API + on-device AI), and clear differentiation vs. every competitor. However, the subscription tracker category is now saturated with 15,000+ new apps/month, Rocket Money dominates with massive reach, and user fatigue is high. Launch only if you can achieve 10K+ day-one installs via PR or influencer blitz. Otherwise, build in stealth mode and validate AI usage correlation with beta users (50–100 closed testers) before committing to full launch.
| Biggest Risk | Biggest Opportunity |
|---|---|
| Market saturation + Rocket Money's gravitational pull = tough user acquisition. App store discoverability is worse than 2024. | Screen Time API + AI correlation is novel. If 5% of testers get "aha moment" from seeing unused app costs, viral potential is real. $3.99 price = no subscription friction. |
Bundle ID and IAP product IDs must be created in App Store Connect first. Mismatches are the #1 cause of upload failures.
com.dreamseeds.subwiseRegister in Apple Developer Portal → Certificates, IDs & Profiles → Identifiers
Free: View subscriptions (manual entry). $3.99 one-time: Screen Time integration + AI usage audit.
28–45yo, $60K+ income, 8+ active subscriptions, uses 3–5 actively, pays for 10+. Wants clarity without friction.
| # | Feature | Why It Matters | Session |
|---|---|---|---|
| 1 | Manual subscription entry + local storage | Free tier must work without bank linking (privacy-first). Users need instant gratification. | S1 |
| 2 | Screen Time API integration + permission flow | Core differentiator. Correlate app usage with monthly cost. This is the aha moment. | S2 |
| 3 | Usage-to-cost dashboard (AI insights) | Show "you spent $15/mo but used this 2x/mo = $7.50 per use." Guilt trigger = conversion. | S3 |
| 4 | StoreKit 2 one-time $3.99 purchase unlock | Unlock full AI audit + recommendations. Frictionless vs. $7/mo subscriptions. Conversion hedge. | S4 |
| 5 | Smart recommendations (cancel or justify) | Not just audit—actionable next step. "Cancel this" or "You use it enough." Retention driver. | S5 |